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Our Story

Santiago founded Potentia to enable companies to deliver more and better results by right-sizing strategies and analyses to maximize sustainable results.

Our Values

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Always, people first: our biggest asset and competitive advantage is good people.

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Integrity is our standard: we don't take shortcuts that compromise our character or reputation.

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We are never out of the fight: we are disciplined and tenacious and fight for our clients as if we owned the companies we worked with.

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Idea meritocracy: the best ideas win out in our decision-making system.

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We embrace complexity: we take on difficult problems and don't shy away from challenges.

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